Video from campaign for ŠKODA Slovensko called #KAROQINAQ!

Creative director: Marek Žibritovský
Video strategy manager: Ladislav Bóna
Director: Martin Marček
DOP: Juraj Zmatek
Influencers/Actors and actresses:
Eva “Evelyn” Kramerová
Lujza Šrámeková
Juraj “Šoko” Tabaček
Milan “Junior” Zimnýkoval

Edit: Martin Marček, Ivan Romančík
Color grading: Miloslav Saly
Make-up & Costumes: Studio 22
Grip: grips.sk
Props: rekvizity.sk
Sound: Blažej Vidlička
Making of: Milan Túbl
Production manager: Ďuro Darida
Executive producer: Kristína Kijacová

Client: Škoda Auto Slovensko
Agency: Komunikačná agentúra PHD
Year: 2017

What we did
In collaboration with PHD agency our task was to introduce the new ŠKODA KAROQ. We believed it was in a bit different way – “INAQ”. We have replaced the current reviews in motoring magazines with funny “metaphorical” videos that introduced the car’s features in a non-traditional way like stand up comedy. Four influencers, four different characters, four different target groups and the new ŠKODA KAROQ.

What they did

We called on people to test INAQ with us. It was enough to give our influencers special test challenges at karoqinaq.sk. In one week, more than 2,200 original calls were received.

What has been achieved

Our KAROQINAQ videos have reached a total of more than 1.5 million views and we cumulatively hit nearly 4.5 million people. In addition, we have created social networks over the two months under the hashtag #karoqinaq community, which brought us more than 6% engagement.

Testing KAROQINAQ videos have become the most popular videos in YouTube’s history of ŠKODA AUTO Slovensko. At the same time, we were ranked in the top 10 most successful ads on YouTube Slovakia for 2017.